Hola!

I'm a Hybrid Designer based in Madrid who helps startups and agencies solve real problems through strategic design.

I specialize in product design (architecture, UX/UI, design systems) and brand positioning. I work at the intersection of visual aesthetics and business decisions that matter.

I specialize in product design (architecture, UX/UI, design systems) and brand positioning. I work at the intersection of visual aesthetics and business decisions that matter.

Real Results

Increased revenue

Redesigned an e-commerce experience, increasing AOV from €40 to €51 (+28%), improving retention (+91%), and reducing churn (-17%).

Making products simpler

Redesigned a nutrition app, reducing 15+ modules into 3 core user journeys, increasing onboarding completion from 50% to over 90%.

Leading product design

Spent 4+ years leading design for Zleep, collaborating closely with product and engineering to ship features for a live mental health app.

Designing in complex environments

Worked with regulated healthcare clients, including MSD and Novartis, balancing user needs, business goals, and compliance requirements.

I believe in designing for reality, not perfection. I focus on balancing user needs with business goals, budgets, and timelines.

My approach is to understand the problem, design within constraints, iterate through feedback, and collaborate with cross-functional teams to deliver clear, effective solutions.

I believe in designing for reality, not perfection. I focus on balancing user needs with business goals, budgets, and timelines.

My approach is to understand the problem, design within constraints, iterate through feedback, and collaborate with cross-functional teams to deliver clear, effective solutions.

A Little About Me

As a kid, my teachers always told my parents I'd end up doing something creative. At 11, I watched a YouTube video about graphic design and decided that's what I wanted to do. That Christmas I asked for a graphics tablet, somehow got Photoshop running on a Windows XP with just 1GB of RAM, and spent countless hours teaching myself digital art. I haven't stopped creating since.

Outside of work, I'm usually painting (my biggest passion), DIY-ing, thrifting, going to live music events, or simply sharing a drink with friends.

I do my best work in teams where people genuinely care—about the product, about each other, and about enjoying the journey. High standards, good people.

As a kid, my teachers always told my parents I'd end up doing something creative. At 11, I watched a YouTube video about graphic design and decided that's what I wanted to do. That Christmas I asked for a graphics tablet, somehow got Photoshop running on a Windows XP with just 1GB of RAM, and spent countless hours teaching myself digital art. I haven't stopped creating since.

Outside of work, I'm usually painting (my biggest passion), DIY-ing, thrifting, going to live music events, or simply sharing a drink with friends.

I do my best work in teams where people genuinely care—about the product, about each other, and about enjoying the journey. High standards, good people.

Looking for a UX/UI designer for your next project?

Contact Me